Promisteel General Manager Mr. Rogick Law Invited To Participate in China's My Steel 2024 Roundtable Forum

On May 16, 2024, China's renowned steel industry information platform My Steel held its annual roundtable forum in Hangzhou. This forum attracted numerous leaders and experts from the domestic and international steel industry. Promisteel General Manager Mr. Rogick Law was one of the five invited company representatives to attend the forum. Together, they discussed the opportunities and challenges of steel foreign trade in 2024, deeply analyzed the challenges posed by overseas trade barriers to domestic steel exports, and examined the current situation and planning of enterprises' import and export business abroad.

New Opportunities for the Export of New Energy Steel Products

During the discussion on new opportunities for the export of new energy steel products, Mr. Rogick Law pointed out that as the global demand for renewable energy continues to grow, the new energy steel market is facing unprecedented opportunities. He stated that Promisteel has already made significant progress in the new energy field, with the company's high-performance steel products widely used in wind power and solar energy sectors.

Mr. Rogick emphasized that China, as the world's largest steel producer, has advanced technology and production capacity and is fully capable of occupying an important position in the new energy steel market. He suggested that Chinese steel companies should increase investment in research and development, enhance product value, and focus on environmental protection and sustainable development to meet the high standards of the international market. Additionally, he mentioned that establishing strategic partnerships with overseas companies to share technology and market resources would help Chinese steel companies better enter the international market.

Challenges of Overseas Trade Barriers to Domestic Steel Exports

Speaking on the challenges of overseas trade barriers to domestic steel exports, Mr. Rogick Law expressed that in recent years, global trade protectionism has increased, with many countries setting up various barriers to Chinese steel exports, posing significant challenges to enterprises. He pointed out that in addition to traditional tariff barriers, non-tariff barriers such as environmental and technical standards are also increasing, greatly restricting the export of Chinese steel products.

To address these challenges, Mr. Rogick proposed several strategies. First, Chinese steel companies should accelerate the certification process, actively obtain internationally recognized quality and environmental certifications to meet the standards of importing countries. Second, they should strengthen communication with importing countries' governments and industry organizations to seek more policy support and market access opportunities. Furthermore, he suggested that companies enhance their innovation capabilities, develop differentiated products, and improve market competitiveness to cope with the complex and ever-changing international trade environment.

Current Situation and Planning of Enterprises' Import and Export Business Abroad

Finally, regarding the current situation and planning of enterprises' import and export business abroad, Mr. Rogick Law shared Promisteel's successful experience and future plans. He introduced that Promisteel has been committed to expanding the global market, establishing stable sales networks in multiple countries and regions. By deeply cooperating with local companies, the company has not only successfully opened up markets but also accumulated rich international trade experience.

In terms of future planning, Mr. Rogick stated that Promisteel will continue to increase investment in overseas markets, especially in developing markets. He mentioned that the company plans to set up more sales offices and production bases in countries along the "Belt and Road" initiative within the next three years to better serve local customers. At the same time, Promisteel will further optimize supply chain management, improve global operational capabilities, and ensure that products can reach customers quickly and efficiently.

Additionally, Mr. Rogick emphasized that Promisteel will continue to focus on the electrical steel sector in the future. The company aims to further enhance its market competitiveness in this field through technological innovation and product upgrades. He pointed out that digital transformation is a crucial direction for future enterprise development. Promisteel will increase investment in digital technologies, utilizing big data, artificial intelligence, and other technologies to improve production efficiency and management levels, thereby enhancing the company's competitiveness.

The My Steel roundtable forum provided a platform for leaders in the steel industry to exchange and share ideas. Mr. Rogick Law's speech not only showcased Promisteel's achievements and future plans in the fields of new energy steel and electrical steel but also offered valuable experiences and suggestions for Chinese steel companies to cope with international trade challenges. In the future, as the global market continues to evolve, China's steel suppliers will encounter more development opportunities and challenges. By continuously innovating and enhancing their competitiveness, Chinese steel companies are poised to achieve even greater success in the international market.